3 Ways to Boost Your LinkedIn Profile
Jul. 19, 2017
If you’re a student in one of our health care training programs, you most likely have or have thought about getting on LinkedIn.
Much like a resume, though, you have seconds to hook a prospective employer into learning more about you.
Here are three areas that offer the biggest payoff when you’re just getting started.
Choosing the right profile picture
It’s not just good enough these days to simply have a profile picture. It has to be the right one and it must communicate the right message.
What is that message? That you are confident, capable and caring. Yes – personal characteristics that, believe it or not, a photo can convey.
In a series of experiments studying judgment from facial appearances, Princeton psychologists Janine Willis and Alexander Todorov found it only takes 100 milliseconds to form an impression of someone from just looking at a photo of their face.
When studying in health care training programs, leave the selfies to Snapchat. On LinkedIn, focus on a strong headshot that is well-lit, in-focus and showcases your professionalism. Need some more tips on choosing a photo? Check out this blog from Yes Ware.
Edit your headline
The headline on your LinkedIn profile automatically generates and displays your most recent job title. You can make it stand out by taking a few minutes to introduce yourself and highlight your health care training programs using a series of keywords.
In an article with Fast Company, Katharine Coombes, Asia-Pacific head of talent acquisition at LinkedIn (headline: “Visionary Talent Leader; Aspiring Mum of the Year; Speed Reader”), recommends using the headline field “to highlight skills, awards, or personal elements that would be interesting to a recruiter.”
You have 120 characters to tell someone who you are and what’s important about you.
Recent Nursing Grad| 900 + clinical hours completed| CPR Certified| Patient-focused Advocate| Seeking Opportunities – that’s 116 characters that packs a punch!
Include health care training programs in the summary section
Beyond your headline, the summary section is the most underutilized real estate on LinkedIn. Think of it as a 2,000-square foot storage unit that contains all things you!
You have 2,000 characters to display your most important accolades, accomplishments and aspirations. The first two sentences are the most important since they are what LinkedIn displays in the search results and on mobile devices.
Use it to tell your story. Answer questions like:
- Who are you?
- What have you done in the past that demonstrates what you’d add to a team/organization?
- Why do you love to do what you do or what you hope to do?
- Do you have specialties that they would find appealing?
- How can they get in touch with you to find out more?
As you start down the path to supercharging your LinkedIn presence, don’t go at it alone.
Our Graduate Employment Team is here and ready to help. They can take profile pictures, provide feedback on your headline and summary and brainstorm ways to make your health care training programs go to work for you.
Because, as Suzy Welch says, “If you maximize your LinkedIn profile, you may not be looking for your next job. It could come find you.”