Social Media Links on Resumes
Aug. 24, 2016
The birth of social media has brought with it a slew of questions regarding the professionalism of the Internet and what part social media can play in the job market, specifically when searching for health care careers. According to professional development website Jobvite, 92 percent of U.S. companies use social media and networks to recruit and discover talent. That was an increase of 14 percent from just five years ago. The top three sites? Facebook, Twiiter and, at No. 1, LinkedIn. Two-thirds of companies are recruiting through Facebook, while 54 percent use Twitter.
Still, use caution when applying for health care careersWith social media now playing a greater and greater role in recruitment for health care careers, many applicants are wondering just how prominent to make social media a vital part of their rÃ©sumÃ©s. Some donât believe social media has any place on a rÃ©sumÃ©. âI do not feel using social media on your rÃ©sumÃ© is positive,â said Marcus Alexander, BSM, Graduate Employment Specialist at Concordeâs campus in Memphis, Tenn. Others believe that some social media is OK, but you must choose wisely when it comes to what type and how much. âI would not include any links to social media sites other than a LinkedIn profile,â said Dan Garule, Senior Graduate Employment Specialist at Concordeâs campus in Kansas City, Mo. âOther forms of social media usually depict a more personal side of your life and can sometimes end up leading the employer to questioning whether you are a good fit, before you have a chance to prove that you are. âWho you are in your personal life may not be the same person you are in your professional life.â
Other social media considerations when applying for health care careersWhile the consensus on LinkedIn appears pretty positive, there seems to be mixed views on other forms of social media. Hyperlinks to URLs might seem a good idea on the surface, but many companies utilize electronic rÃ©sumÃ© readers which convert everything to plain text. That would nullify any hyperlinks. Other hiring managers prefer to print out rÃ©sumÃ©s they receive electronically. Again, hyperlinks would be useless. Experts vary about Facebook. On the one hand, prospective employers are liable to check out your page whether you include it on your rÃ©sumÃ© or not. But, Facebook pages do tend to be more personal. They key is, just make sure you donât have anything negative on your Facebook page that could determine whether you land a job. Same can be said of Twitter. Use with caution.
Tips for optimizing the resume with social mediaGerrit Hall, CEO and co-founder of RezScore, a free web app that reads, analyzes and grades rÃ©sumÃ©, strongly believes in linking to social media on a rÃ©sumÃ©. The more transparent you make yourself to potential employers, he reasons, the more comfortable theyâll be hiring you. Three more tips from Hall:
- Fact-check yourself. Constantly update your information to ensure that none of it becomes outdated.
- Donât just copy/paste. Pasting your entire rÃ©sumÃ© in the âabout meâ section will flood your profile, and the formatting probably wonât be correct. Instead, select a handful of solid phrases, anecdotes or facts.
- Use keywords for SEO. Keywords are king in todayâs rÃ©sumÃ© world. Study similar job listings for words that pop up frequently.